The installation for the Footshop store in Budapest introduced a new model of sneakers, the WRPD Runner by New Balance.
Footshop Budapest
Material
stainless polished sheet, LED tubes, DMX control, construction boards
Year
2023
Area
50 m²
Client
Footshop
Project Type
Installation
Design
Matěj Janský, Cyril Dunděra
Photography
Footshop
The future-retro aesthetic of the shoes served as the main inspiration for their presentation during the World Athletics Championships 2023. The fragmented, mirrored space made of polished stainless steel created a cosmic atmosphere, enhanced by flickering light tubes. The changing light intensity interacted with the movement of passersby, contributing to a more dynamic effect.
